Social Media Marketing

Case Study

THE CLIENT

Urban Decor offers wood panels that make DIY wall projects fun and easy without having to break the bank. They take pride in their Magicwood panels that are less pricey than real barn wood, but the quality and durability are not compromised. They also offer 3D Wall Panels for those who want to add a modern feel into their homes.

Urban Decor wanted to connect to more people on social media. So they came to Cybertegic with these two goals — to grow Facebook followers that fit their niche and to have them engage with meaningful content.

SOLUTION

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Cybertegic went on to creating ads with catchy images and headlines to boost the Facebook page, focusing on the brand’s target demographics. We created a content calendar comprised of a special mix of content types to ensure that the followers get engaged. Some of these posts were also boosted to increase exposure further. Lastly, promotions were also created to improve interaction with followers and stimulate sales.

RESULTS

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Urban Decor successfully gained 65% more followers in the span of six months. With engaging daily posts, Cybertegic was also successfully able to increase the page’s exposure, as seen in the rise in the number of page likes, post likes, comments, and shares.