PPC

Case Study

THE CLIENT

CyberPower PC is one of the leading manufacturers of computer systems in the country. To meet the demands of a growing industry, they dedicated a large portion of their marketing budget to Pay-Per-Click (PPC) marketing in 2006.

CHALLENGES

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Their PPC strategies were effective, but they knew they needed professionals to increase their sales further and improve the return on advertising spend (ROAS). They then contacted Cybertegic with the hopes of achieving a lower cost-per-acquisition (CPA) and higher returns on investment (ROI).

SOLUTION

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Cybertegic worked with Google Ads and Microsoft Adcenter partners and identified the costly problems. They found that the most pressing issue with both accounts was their structure; CyberPower PC had thousands of keywords, hundreds of ads, and dozens of campaigns. Cybertegic then reorganized them to cater to specific networks and audiences. Top performing keywords and ads were re-categorized into new campaigns, while poor performing keywords and ads were adjusted or paused.

RESULTS

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CyberPower PC achieved record-breaking results while controlling advertising costs. In addition to cutting CPA by 50%, Cybertegic was able to help CyberPower PC achieve ROI as high as 2,352%.