SEO

Case Study

THE CLIENT

Ceri Jewelry is a wholesale fashion jewelry distributor that provides affordable, high-quality fashion jewelry and accessories to resellers. Their designs are inspired by this generation’s most stylish men and women, and so they are very selective when partnering up with manufacturers.

CHALLENGES

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Ceri Jewelry contacted Cybertegic to help them achieve the following:

  • Generate large amounts of quality website traffic quickly and effectively.
  • Increase brand awareness by developing a strong presence online in the wholesale jewelry industry.
  • Better manage their customer email database and gauge the effectiveness of email campaigns.
  • Ultimately increase their sales, amount of repeat sales, and customer base.

SOLUTION

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SEO was one of the strategies used, along with PPC and email marketing. With PPC advertising, Cybertegic focused on selecting appropriate and effective keywords to attract the most relevant traffic while keeping the cost as low as possible. When this strategy proved effective, SEO efforts were then implemented. As for email marketing, Cybertegic sent out customized emails and also developed an advanced email system that organized email addresses and tracked the results of email initiatives.

RESULTS

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All three strategies resulted in reaching all of Ceri Jewelry’s online business goals. Through SEO efforts, Ceri Jewelry’s keywords ranked in the top 10 on major search engines which also resulted in the drop of the PPC spending, and emails were not tagged as spam anymore. Different internet marketing strategies do work hand-in-hand, and are effective when planned out and implemented correctly.