What is a Pay Per Click Marketing Campaign with Google, Yahoo, and Bing?

ppc googlePay Per Click (also known as PPC, Pay Per Ranking, Pay Per Placement, Pay Per Position, or Cost Per Click) enables you to bring your website to the top of search engine results by advertising with keywords that best describe what your target market is searching for. It's a dynamic marketplace - the higher you bid, the higher your advertisement will be displayed in the list. You pay only when online searchers click on your listing and connect to your site. You don't pay to list your website; you only pay for clicks or click through. This way you only pay for the traffic to your site and there are no hidden costs.

Let Cybertegic’s Certified Professionals Manage Your Pay Per Click Campaign

google certified partnerSelecting a provider to develop and manage your Pay-Per-Click (PPC) Campaign is an important decision with significant implications. You want to know your investment in a PPC Campaign will provide a positive Return on Investment. Based on the skill set and experience of the campaign provider, the return on your investment can vary dramatically. Cybertegic’s Pay Per Click (PPC) Campaign Management service allows a site to be advertised on various keywords selected by the advertiser when a particular search is performed on the selected search engine. Cybertegic’s team of PPC Analysts have years of experience working on Google, Yahoo, and Bing’s Pay Per Click advertising programs. Our company has passed rigorous exams and is Google and Yahoo certified for PPC management. To see Google’s Third-Party Policy, of which we are fully compliant, please click here: http://support.google.com/adwordspolicy/bin/answer.py?hl=en&answer=2417693.

Benefits of Cybertegic’s Pay Per Click Marketing Campaign

Pay Per Click marketing is based on the principal of keyword position bidding. Advertisers can choose to have their ads listed in higher or lower position in the first page of Google, Yahoo, or Bing for specific keywords. The final cost per click of the advertisement depends on the actual position desired for the PPC ads and the quality of the written ad (Ad Quality score). The cost the advertiser paid for their ad can vary greatly based on the quality of the ad and the bidding strategy deployed by the PPC analyst.

Saving Cost: With Cybertegic’s years of experience in PPC campaigns, we are able to rank you higher on sponsored link results for less cost. You could potentially save 30% to 50% on Google AdWords spending. With help of our expert PPC analyst, you could drastically increase your customer base at controlled cost.

Control: With Cybertegic’s PPC campaign, you always know who you are reaching. You choose what keywords you want to run, what countries or cities you want your PPC ads to appear in, and what times they will be displayed. You ensure that the visitor goes to the exact page you want them to see. You also control how much you bid for each advertisement and how much you want to spend in total.

Targeted Traffic: You get to target the right audience without worrying about irrelevant traffic. If you sell red shoes, you can select your ad to appear only when a search engine user types "Buy Red Shoes". Our analysis ensures that people searching for the particular keyword will find your website.

Instant Result: Another big advantage of PPC marketing is that it is instant. The PPC ads appear almost instantly and respond to any changes or modifications instantly. Through PPC marketing, we can generate a large volume of potential customers for immediately after the campaign is set up.

The Right Team Handling Your Campaign: PPC results can be very different depending on who’s managing it. Without right people handling your PPC campaign, the results can be disastrous. At Cybertegic, you have experts that take care of you every step of the way to deliver the best results.

How We Manage Your Campaign to Maximize Return on Your Advertising Investment

google account setup Establish marketing budget and campaign objectives: Before we start conducting research for the Pay Per Click campaign, we need to understand what your monthly budget is. This allows us to determine proper budgeting strategies.

Keyword Selection: Intelligent keyword choices are the foundation of a successful Pay Per Click campaign and the basis for all future site-related dialogue. Cybertegic will work with you to identify the most compelling and effective keywords for PPC efforts. Your company will need a “wishlist” of terms/phrases that your target market identifies with your company. Initiate the research process, utilizing data from the search engines with respect to search query volume, competition, and alternative keywords. Help guide you in choosing the most optimal keywords for your business to be used during the PPC process.

Visitor Conversion Analysis: Based on the objectives of the campaign and the finalized keywords, we will study the suitability of your website’s current webpages to be the landing pages for the campaign or/and suggest creation of customized landing pages. In PPC, landing pages are important as they are the entry points to your website and determine the conversion of a visitor.

Campaign Management Using Our State of The Art PPC Campaign Management System That Generates Better Return: Campaign management involves different steps and analytical techniques like -CTR Management, Bid management, A/B split testing, geo-targeting, rank position analysis, negative keyword implementation, campaign ROI analysis and more. Using our state-of-the-art PPC management system, our analysts strategize, manage, execute and monitor the campaign efficiently. (Free free to ask our Solution Advisor for a demonstration of our advance system and our campaign management ability.)

Program Reporting: An analytics report will be created using an approved keyword list to chart the position of your website (the number of words/phrases may vary based on size of site). You will receive a monthly Analytics Report that chronicles results for your website, using your keywords. Keywords will be adjusted over time to optimize the return on the campaign every month.

Close Monthly Communication with Client to Report Progress on the Campaign
A Project Manager and Solution Advisor will be assigned to the client at contract signing. The Project Manager will be available by phone and e-mail throughout the contract period to ensure the project is implemented on time. The Solution Advisor will be by client’s side every step of the way to look after client’s campaign and provide strategic solution to help the client’s business grow. Communication and customer service are core values of Cybertegic and we take strong pride in our services. Our clients rate us as exceptional in these areas.

Cybertegic’s PPC packages are perfect for just about every business application and budget size. With a set up time of as short as four to eight weeks, Cybertegic is able to target local AND national potential customers for extremely competitive keywords. Furthermore, all of our packages include the following services:


• Monthly Executive Summary Report
• Bid Management
• Geo Targeting Practice
• Day Parting Practice
• Local PPC Search Campaign
• Advertise Down To Product Part Number
• New Keyword Research on Monthly Basis
• Long Tail Keyword Implementation
• Negative Keyword Research
• AB Testing
• Conversion Tracking
• Geo Conversion Analysis
• Advertising Position Analysis
• Shopping Cart Conversion Improvement Analysis
• Web Site Improvement Recommendation Report
• Web Site Analytic System
• Landing Page Testing With Site Optimizer