The Client
Tradewind Finance is a leading international trade finance company founded in 2000. For more than 20 years, the company has been providing financing solutions to businesses of all sizes across the globe and now operates more than 20 offices in 14 countries.
Challenges
Tradewind Finance faced two main challenges. Firstly, they had just built a brand new website and were not found under common industry search terms, resulting in limited online visibility. The client’s keyword, “international trade finance company,” does not show up on the top pages of Google search results.
Secondly, they needed to generate more international leads to expand their business reach and increase their client base.
The Solution
Our approach included implementing an effective SEO strategy, including blog writing, link building, and content creation. Additionally, we provided monthly onsite optimization (OSO) suggestions to improve keyword rankings and increase online visibility.
To expand their reach and generate more international leads, we successfully managed their Google PPC campaign.
The Results
Continuous search engine optimization for two years gave more than favorable results. The keyword, ‘international trade finance company,” ranked 1st in Google’s results.
On the same note, the other focus keyword, “best export factoring companies,” successfully climbed up to the 1st position from being unlisted. Tradewind Finance’s enhanced visibility on Google’s search results helped increase leads.
Organic traffic increased by
1925%
KEYWORD
international trade finance company
best export factoring companies
CURRENT POSITION
Top 1 on Google
Top 1 on Google
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