Social Media Marketing is a company’s ability to leverage social media platforms to effectively market its brand, products, and/or services. As the two largest social networking sites, no major business or brand should be without a Facebook and Twitter account. 

In order to understand the marketing potential of social media, one must first understand what social media is. Social media allows people around the world to quickly create, share, and consume information, as well as stay connected via the World Wide Web. Currently, the two largest social media platforms are social networking sites Facebook and Twitter. Through social media, not only are consumers connecting with friends, but consumers are also connecting with companies and promoting their favorite brands – herein lays the marketing potential of social media.

The Viral Effect of Social Media. When consumers enjoy your Facebook or Twitter’s content, such as excellent savings and beating your competitor’s price on a product, consumers share it with their friends in their social network by ‘liking’ it on Facebook or ‘retweeting’ it on Twitter. If their friends enjoy your content, they can also ‘like’ or ‘retweet’ your business. This residual and duplicative effect within their social network, and subsequent friends of friends’ social networks, is known as a viral effect. Imagine the infinite reach of marketing possibilities.

Are You Looking for a Social Media Agency?

Here at Cybertegic, we employ a full staff of seasoned experts that will manage your Facebook and Twitter and optimize its use in support of your business objectives.

The beauty of social media is that your marketing reach isn’t limited by the physical location of your business, but by its creativity to leverage Facebook and Twitter.

The first couple months of your Facebook and Twitter is a crucial phase of your business’s social media marketing campaign. Don’t get bogged down with a learn-as-you-go, trial-and-error approach and risk stifling its momentum. And as other companies have learned, a learn-as-you-go approach distracts from the day-to-day management of running a business. Want to maintain focus on your core business while taking advantage of social media? Then let Cybertegic as your social media agency, handling your social media exposure for you, before it's too late.

Establish marketing budget and campaign objectives: Before we start conducting research for your business’s Social Media Marketing campaign, we need to understand what your monthly budget is so we can determine proper budgeting strategies. Then we will discuss your business objectives, and how Facebook and Twitter can be leveraged to meet those business objectives. Lastly, we prescribe a Social Media Marketing Campaign package that will support your business objectives.

Content Strategy: Engaging content is the backbone of social media because you want to inspire consumers to ‘like’ and ‘retweet’ your business. Doing so exponential expands your marketing reach via Facebook and Twitter, and at minimal cost. Cybertegic’s seasoned experts will research your business, your industry, and relevant social niches; and devise a content strategy that will support your business objectives. Our experts at Cybertegic will analyze social media metrics and measure which content on your Facebook and Twitter is generating positive reactions from your audience. Cybertegic will then take care to continue to post like-minded content to continue engaging your customers.

Search Engine Optimizing Your Tweets: Consumers use Twitter to see what other users are saying about companies, businesses, and organization. As a result, search engine giants, such as Google and Yahoo, are indexing tweets within their search engine results pages. So, while anyone can tweet, it takes experience and expertise to condense relevant keyword hashtags, while staying within Twitter’s 140 character limit, and optimizing its dissemination to targeted audiences. 

Facebook Ads: Facebook Ads are similar to Google Adwords in that when Facebook users ‘like’ a business or a brand, or list an ‘Interest’ on their profile, it becomes public information that can be aggregated for targeted demographics. Businesses can then take advantage of this information by targeting their advertisements to a narrower audience. Like Google Adwords, Facebook Ads take on a pay-per-click (PPC) format where businesses pay a certain cost each time a user clicks on their ads. There is science behind PPC advertising, and, if left unchecked, Facebook Ads can burn through a marketing budget very quickly and wastefully.

Program Reporting: An analytics report will be created for your Facebook and Twitter accounts. You will receive a monthly that empirically measures the progress of your campaign. Depending on your social media marketing campaign objectives, social media metrics might include ‘Media Consumption’, ‘Follower-to-Following ratio on Twitter’, ‘External Referrers’, etc.

Close Monthly Communication with Client to Report Progress on the Campaign
A Project Manager and Solution Advisor will be assigned to the client at contract signing. The Project Manager will be available by phone and e-mail throughout the contract period to ensure the project is implemented on time. The Solution Advisor will be by the client’s side every step of the way to look after client’s campaign and provide strategic solution to help the client’s business grow. Communication and customer service are core values of Cybertegic and we take pride in our services. Our clients rate us as exceptional in these areas.

Cybertegic’s Social Media Marketing packages are perfect for just about every business application and budget size. With a set up time of as short as four weeks, Cybertegic is able to help grow a base of fans and followers for you r business on Facebook and Twitter with the objective of branding, better customer service, and promotion. Furthermore, all of our packages include the following services:

• Corporate Blog Creation
• Corporate Facebook Account Setup
• Corporate Twitter Account Setup
• Coupon Promotion Creation and Distribution
• Blog Content Creation and Syndication – Once Per Week