The Client
Since 1990, Sidney Imports has been one of the US’s top online wholesale jewelry suppliers. They carry over 15,000 sterling silver and stainless steel designs on their website.
Challenges
As a wholesaler, Sidney Imports wanted to build its presence online and reach a larger target audience to grow sales quickly.
The Solution
To provide them with the desired results, we curated a specific Google PPC advertising campaign by displaying customized ads and promoting their business through the following Google ad campaigns.
• Search Network
• Display Network
• Shopping Ad campaigns
We also deployed effective PPC bidding and optimization strategies to achieve better ROI. Top-performing keywords and ads were re-structured into new campaigns while improving lower-performing keywords and ads to generate better results.
The Results
Our current record-breaking results include an increase of 35% in Return on Ad Spend (RoAS) in three-months’ time, and a 45% increase in revenue in the same period.
Increased Revenue By
45%
Return on Ad Spend
35%
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