Video has the power to convey a message and hold the attention of your customers better than any other ad format. Statista found that in 2018, a whopping 85% of all internet users in the US are watching videos monthly, regardless of the type of device, leading to an increased demand for videos. With video marketing, businesses were able to reach a wider audience, connect with customers, and ultimately increase conversions.

According to online video tool, Animoto, 88% of marketers have claimed to be satisfied with the ROI of their video marketing on social media channels like Facebook and YouTube. That said, video and the right marketing strategy can be cost-effective in helping increase sales, brand awareness, and customer loyalty.