Through our constant research, study, and analysis, the internet marketing expert team of Cybertegic, consistently comes up with a list of internet marketing tools for our clients to understand the subtle intricacies involved in internet marketing. Just as one cannot become an expert without the proper training and apparatus, one cannot also be an internet marketing expert without acquiring the proper tools and the knowledge required to make these internet marketing tools work for you.
Take the time to browse some of the many tools an internet marketing expert uses. Use these to understand your competition and to formulate the right competing strategy against them. For easier classification, we have divided these internet marketing tools for your convenience.
- The Competition Analysis Tools, where you can analyze your competitor’s activities.
- The Business Market Forecast Tools, where you can estimate potential traffic, trends, and all other movements in your industry.
- The Website Analysis Tools, where you can identify the strength and the popularity of your site or your competitor’s.
- The Website Improvement Tools, where you can know how your site can compete fairly in the online battle arena.
Cybertegic Voice Intelligence Tool (VIS)
How To Use: VIS is a powerful online tool that allows business owners to track customer activity beyond online activities by extending the tracking capability to offline print, magazine, newspaper, etc. The technology utilizes unique phone numbers, local or toll free, in each advertising medium.
COMPETITION ANALYSIS TOOLS
How To Use: Marketing professionals use this site to get a quick insight into a competitor’s web site. This site provides the estimated visitor traffic, overall internet ranking, link information, age of the site, contact information, etc on a site. Use this site to compare similar business web sites to understand the strength of your competition.
How To Use: You can use this tool to quickly check the search engine ranking position of a website under a certain keyword. Used by many internet marketers, this tool will search Google, Yahoo, MSN, and Ask to quickly display the exact web site ranking position within the top 1000 position in these major search engines. (Please note that to include Google in your search result, you must have a Google API key.)
How To Use: Internet marketing experts use this tool to compare the traffic volume between a website and its rival’s web site. This tool also provides information on what keywords the competition is using to generate their visitor traffic.
How To Use: Pay Per Click (PPC) marketing specialists use this tool to get a quick estimate on the PPC ad spending and average ad position for a competitor’s website. This tool will provide a list of PPC keywords that the competition is using to generate traffic. It can also compare the traffic volume between a website and its competitor’s web site.
How To Use: Similar to Alexa.com, Quancast provides an overall internet ranking system for web sites on the internet. Internet marketing experts use this tool to get a quick idea on the ranking position of a website and the direct competitors in its industry.