WEBSITE ANALYSIS TOOLS
Useful Tool for PPC Campaign Management
How To Use: We know how busy you are planning, creating and measuring success for your clients. That’s why we’ve created this site: your one-stop shop for Google tools to make your job a little easier. Build effective advertising programs, optimize your performance, and uncover market insights using the resources outlined here. And each of these free tools is easy to use, helping you to efficiently support your clients.
Google Tool Bar
How To Use: Install this tool bar on your browser to check the Google Page Rank of the web site you are visiting. Google Page Rank is one of most used indicators by internet marketing experts to evaluate the popularity and strength of a web page. Page Rank numbers are from 1 to 10, with 10 being the highest in the scale.
Alexa Tool Bar
How To Use: Install this tool bar on your browser to quickly see the overall internet ranking of a website on top of your browser when you visit that website. The ranking is calculated based on the perspective of the population of Alexa bar users; therefore, the figure might not truly reflect the accurate ranking position of a website on the internet. However, you can use other analysis tools to get a good overall idea about a web business.
How To Use: Marketing specialists use this tool to discover the numbers of links accumulated in a particular website. Since Google places a strong emphasis on the number of good links a website has, this tool can give marketing specialists an idea of the link strength of a website. In addition to the link analysis, this tool also provides information on the number of pages that a website has indexed in major search engines.
Web Site Domain Information
How To Use: Internic.net is a site widely used by eBusiness specialists to check the domain information of a website such as the age of the web site, the expiration date of the domain name, domain registrar information, and name server information.
Internet Speed Test
How To Use: If you are hosting your web site from your current location by using T1, T3, DSL, or any other method, you can use this tool to quickly measure the speed of your internet connection to make sure your web site has the sufficient bandwidth speed for your site visitors.