A homepage is, no doubt, the most important page on a website. It is usually used as the landing page for SEO and PPC campaigns. This is why the homepage should be designed and optimized for your online store to get leads or generate sales as much as possible.
With this in mind, we rounded up the top key elements that every homepage should have. This is listed by us at Cybertegic, the best digital marketing company in Los Angeles.
- Headline
Your website’s headline should answer the question, “what does your business have to offer to customers?” But make sure to keep your headline clear and simple.
- Sub-headline
The sub-headline then should feature a brief description of what your business has to offer. Don’t just talk about your brand but tell your customers the value of your business.
- Benefits
It’s not enough to describe what your business does; you should also explain why it matters. Tell your customers the benefits they can get from buying your products or subscribing to your service.
- Features
In addition to your business benefits, you should also add a list of key features that your product/service has. This helps your customers understand what your product or service has to offer.
- Primary Call-to-Action
Add your website’s primary call to action (CTA) above the fold to drive more conversion. Just use two to three CTA that map to different stages of the buying cycle.
- Navigation
To create a clear path for your visitors from your homepage to your product page. Make sure that your navigation is visible at the top of the page, and keep it simple.
- Customer Reviews
Customer reviews are a powerful indicator of trust. Make sure to include a few of the best customer reviews on your homepage. Adding a name and photo to these testimonials makes it more trustworthy.
- Product/Service Images
People love to see visual content, so make sure to use an image that clearly indicates what your business has to offer. Use authentic photos, and hire professional photographers if needed to showcase your product or service.
- Video Content
It is now highly recommended that websites include a short video about their business and product or service on their homepage. This helps in engaging your visitors and making them stay longer on your website.
- Deals or Offers
To generate more leads from your homepage, feature a really good deal or offer for website visitors to use. You can offer discounts or free shipping.
