New to online business? Then I bet you are now overwhelmed with a lot of digital marketing terms like social media, content marketing, and of course, SEO. SEO is one of the vital points of digital marketing. Through a smart execution, marketers will be able to increase the numbers of visitors and sales on an e-commerce website.
As a part of the best internet marketing consultant team in Los Angeles, I can tell you that SEO is not that easy, that’s why you need to learn the basic steps about it. That’s why for today, I made a list of the 10 simple SEO tips you should do to help your e-commerce site.
10 SEO TIPS
Start a blog.
Content is still the king of SEO. However, one should not create content only because you want to cram your keywords in it. You want to write articles for your audience that will be helpful to them — something that will keep them interested in your product and your business.
Produce a blog that invites people to check your site. That is what content marketing is about.
Create social media accounts.
Social media channels can help you widen your market. Facebook, for example, have billions of active users, and with the proper use of their ads and targeting, you’ll be able to connect to the right audience that is interested in your product or service. And that’s a great way to start attracting potential customers.
Use a simple and clear URL structure.
Get to learn more about URL optimization, and always remember that your URL should be memorable and readable to humans. Google also prefer shorter URLs. And lastly, people should be able to connect your product or service to your URL.
Strategize your internal linking.
Internal linking is good for SEO, and a smart use of it can actually provide a big help for you to rank for certain targeted keywords.
Optimize your site for mobile.
Most users nowadays use their mobile phones or devices to navigate the web. This is the reason Google prioritizes websites that are mobile-friendly. Google wants websites to provide the best mobile experience for their users.
Set up Google Analytics.
Google Analytics can provide you the data you need to help you create your digital marketing strategy by giving you reports on your ROI and traffic. The standard version of Google Analytics is free, all you need to do is to sign up and make sure the analytics code is installed.
Use Webmasters tools.
Similar to Google Analytics, Webmaster Tools can help you test your website and know if any particular problems are existing in it. It also allows you to submit sitemaps and re-index URLs, two things that are important in SEO.
Images matter.
Lastly, know that Google now analyzes a website through its images to tell what the website is all about. It also examines the images if they are related to your site. This algorithm has proven to affect rankings in Google search engine nowadays.
