Content still remains the most effective way to rank your website on top of Google search results. However, not all will work. Put more effort into creating and developing your content, as it should be optimized for Google search results while delivering the answers users ask on search engines. To create better content this 2022, Cybertegic, the best digital marketing agency in Pasadena, have listed down these 10 content tips:
Tip #1
Make sure the URLs of your content are shorter. According to research, URLs that rank the top 1 spot on search results have an average of 50 characters for their title.
Tip #2
Add different content types aside from written text. To create better content, include graphics, animations, and video. According to studies, users love interactive content and can convert up to two times more than static content.
Tip #3
Your content should be easy to read. Experts say that the average Flesch Readability of any content ranking number 1 on Google is 76.5. This means you need to write content that can easily be understood even by 15-year old students.
Tip #4
Your content should be structured appropriately. Users want to know their answers fast. This is why you should write content with a bulleted list. Content that ranks first on Google has a bulleted list 78% of the time.
Tip #5
Make the font bigger so users can easily read the content of your blog post. Blog posts that rank first on the Google search engine have a 15.8 px font size on average.
Tip #6
Use small-size images so your blog post will upload faster. Top pages that rank high on Google have the smallest max image file size.
Tip #7
Make your blog post visual and use professional photos. The average article which ranks on top has 9 images. These articles also use high-quality images as they get more shares than articles that use low-quality images.
Tip #8
According to professional online content creators, an article should have an image every 75 to 100 words. These articles get the most shares online.
Tip #9
Make sure that your content is link-able or share-able. This is the only way you can get backlinks from authority websites. In fact, according to research, pages that rank number one have more links and shares than other competing pages.
Tip #10
Use your article to link out to other pages. Blog posts that link out on other pages have a 50% increase in ranking high on search results. Trying to link out to three websites on your post can also increase its shares three to five times.
