With 21 years in the digital marketing industry, Cybertegic knows that digital marketing is an ever-evolving industry. And as marketers, it is important to keep up with the latest trends and learn how to use and apply them to any digital marketing strategy correctly.
With the new year here, we have broken down the newest digital marketing trends you need to be aware of in 2022 and how to leverage them to improve your brand.
Here are the seven digital marketing trends of 2022:
- Brand Identity
- Mobile SEO
- Personalized Marketing
- Integrated SEO
- Shoppable Content
- Google Business Profile & Yelp
- Video Marketing
1 – Brand Identity
Brand identity is crucial if you want to stay on top of the game in 2022. Focus on growing your brand awareness and letting your audience know what separates your business from your competitors. Your brand identity should speak of the values that your brand represents and communicate your brand’s overall message, including your visions and goals.
The best way to promote your brand is using social media marketing. Social media channels have billions of users waiting to become your customers. Not only that, according to Statista, an average internet user spends 144 minutes every day using social media.
It’s free to create accounts on most social media channels like Facebook, Twitter, Instagram, Tiktok, and Linkedin. However, if you want to take your brand to gain more exposure and get more leads from your social media channels, using social media ads is the best way to go.
2 – Mobile SEO
Statista reported that in the first quarter of 2021, mobile devices generated 54.8% of all website traffic worldwide. This data proves that more than 50% of all internet users now prefer to navigate websites using their mobile devices. Businesses then would need to make sure that their website is mobile optimized. Mobile SEO or mobile search engine optimization means developing your website to cater to mobile users, making it easy to navigate no matter what device site visitors use.
If your website isn’t mobile-optimized, you can start by hiring a web development and web design agency to help you. Once your website is optimized for mobile, this will help you give the best user experience possible. It will help engage your visitors, and in return, they are likely to stay on your website and check your products. In fact, according to Lambda Test, a website with an excellent mobile experience can increase sales by up to 30%.
3 – Personalized Marketing
Personalization will be a crucial part of the digital marketing scene in 2022. So rather than throwing your content and ads everywhere, it’s time you start focusing on creating specific content and advertisements that cater to your target audience. Doing so will give you more leads and, in return, a higher conversion rate. An Accenture report found that over 41% of consumers switch to rival companies because of a lack of trust and poor personalization.
Using Google Ads can help you with your personalized marketing. It has a powerful tool called Personalized Advertising, which improves ads relevance for users and increases ROI (return-on-investment) for marketers. It works by allowing marketers to target their campaigns according to users’ interests and demographics, improving users’ experience.
4 – Integrated SEO
Search Engine Optimization, SEO, is an important pillar of digital marketing and is one of the oldest. Over time, search algorithms have continuously been updated and have become more intelligent. Recent updates, primarily the Google BERT Update, are designed for the search engine to understand search queries instead of web pages. Adapting and improving SEO strategies is a must.
You can start by applying integrated SEO. It is a strategy that should help all elements of your online marketing, including your page’s internal structure, your website content, and your social media strategy. Talk to an internet marketing specialist to ensure that your SEO efforts are intertwined with every part of your digital marketing.
To start integrated SEO:
- Make sure that your website’s internal page structure is well optimized.
- Invest time in creating content that drives the audience to your website.
- Use your most-viewed content and share them on your social media channels.
And to drive in more traffic, use your content on your next email newsletter. You can also use ads to increase your content exposure.
5 – Shoppable Content
The pandemic caused a massive shift to online shopping as the global e-commerce sales grew by over 30% last year. To expand their audience reach and increase conversion, marketers have found new ways to make shoppable content. People can now shop and buy your products directly from social media posts or watching YouTube.
Social platforms now allow shoppable content. By enabling the shoppable content of these channels, you let users buy your products without having to leave the social media channel or app they are using. This feature increases the odds of conversion, which can significantly improve your overall sales.
One good example is YouTube’s shoppable content. The company has introduced a new shoppable ad format last June 2020, which makes video ads more shoppable by adding product images underneath the ads that lead users directly to your product pages.
6 – Google Business Profile & Yelp
Grow your local audience by using Google Business Profile (formerly Google My Business) and Yelp to market your brand, products, and services. These two marketing tools are the most popular listings to help your website rank on local search results. Google Business Profile and Yelp allow you to post your business information, including your business address, phone number, and website. This way, search users will be able to contact you about your products or services.
With a Google Business Profile, you will be able to manage your local business to show up across Google platforms such as Maps and Search. You can use Google Business Profile to interact with your customers and also attract new ones. Google Business Profile will let you add photos, videos, products, and even information about your services.
Yelp helps consumers discover local businesses near their area by allowing marketers to create their Yelp profiles to engage with potential clients. With more than 100 million monthly unique website visitors, Yelp has become a one-stop local platform for customers to communicate with local business owners. It also has several features which allow you to add photos, send and receive messages from Yelp users, get reviews, and add business information. You can also do Yelp Upgrades to unlock advanced features such as removing competitor ads, adding a call to action, and uploading portfolios. You can also increase the chances of getting more leads using Yelp Ads.
7 – Video Marketing
Content is still king. But marketers need to lean into content that users consume well. According to reports, 90% of users say that product videos help them in their decision-making process. Not only that, 50% of all internet users look for videos related to a product before visiting your website or store.
Video has become the most popular form of content. If you search on Google, the search result page shows video results, especially when users look for how-to content. That is why if your business hasn’t started with video marketing efforts yet, 2022 is the perfect time to do so.
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Now that you know the digital marketing trends of 2022, it’s time to start planning your marketing strategy. And as these new trends emerge, it is important that you know how to use them to grow your brand and business.
If you need help with your digital marketing strategy, Cybertegic is the top digital marketing agency in Pasadena. We have a professional team of certified marketers who develop innovative strategies and solutions for all business types. For a free consultation, you can schedule an appointment on our website.
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