According to reports, Yelp has an average of 92 million unique mobile users daily. Furthermore, it is estimated that around 90% of Yelp’s total visitors are located in the US. This is why as a digital marketing company in Los Angeles and a Yelp Partner Agency, we highly recommend our clients create a Yelp business page.
It is a must for local businesses to be listed on Yelp. This platform is more than just an online business directory — it can bring in more customers and allow them can send inquiries.
Here are three easy steps on how to get more leads with Yelp:
Step 1 – Complete your business information.
Fill out all the business information on your Yelp Page. The more details you have on your page, the easier it is for Yelp to determine what you offer and show it to interested users. A business page with complete information looks more professional and legitimate than incomplete business pages.
Include every business information that customers might be interested in. This includes your business name, address, phone number, business hours, and website URL. Additionally, add categories and services for users to quickly determine what your business has to offer. Make sure that every piece of information you include is accurate.
Step 2 – Setup your Yelp Ads.
With Yelp Ads, your business appears first in search results and on the pages of your competitors. Setting up your Ads allows you to reach local customers with customizations and geo-targeting. This can result in more views and traffic to your business page, which can increase the number of your leads.
Here’s how to set up your Yelp Ads:
Select a goal for your Yelp Ad campaign.
Before anything else, you need a goal for your Yelp Ads. With a goal, it will be possible for you to measure the ROI of your campaign. Think of it as a direction to where you want your business to go. For example, to increase your website’s traffic, you need to choose “website visitors” as your goal for your Ads.
You can also choose other goals, such as “getting more message inquiries” or “increasing phone calls.”
Upload your ad photo.
Yelp Ads requires you to use an ad photo to help with brand awareness. You upload an advertisement photo or select from the images you have already uploaded on Yelp. You can also let Yelp test various pictures for your ads and then use the ad photo with the most clicks.
Write an engaging ad copy.
Write an engaging ad copy that will attract users to click and check your business page. When writing ad copy, Yelp recommends business owners emphasize the distinctive characteristics of their brand — something that sets them apart from other competitors.
Choose your keywords.
The next step is optimizing your ads by selecting the keywords for which you want your ad to appear when users search. Yelp automatically uses pre-set keywords that are pulled from your business listing. Still, you can choose to change these keywords or add new ones.
Yelp also has a feature called Negative Keyword Targeting, which enables you to choose or select keywords that you don’t want your ads to appear in when searched. This helps you target your customers better.
Target a location.
You can target certain locations with Ads to reach customers nearby. It allows you to decide how far around your area you want your ads to show. But when set to default, ads are shown to search users within a 10-to-50-kilometer radius of your business location.
Ad targeting location is crucial for businesses who want to grow their local customer base. It is also a good feature you can use to drive more foot traffic to your physical location.
Set your daily budget.
Last but not least, you need to select a daily advertising budget for your Yelp ads. Yelp has a section that will help you see the estimated CPC (cost-per-click) and the number of clicks your business page can get each day, depending on your budget.
Track your ad performance.
Tracking your ad metrics and results is the key to building a successful campaign. On top of that, keeping on track with your ad results will give you ideas to further improve your campaign. For example, you can determine which keywords receive more clicks or which photo ad attracts more customers.
Step 3 – Get Yelp Verified License.
Yelp has a feature called Verified License. It gives your Yelp page a blue Verified License badge, which indicates that your business has a valid and issued trade license. It is designed to help users quickly determine which businesses are legitimate, reliable, and trustworthy, increasing their confidence in doing business with these companies.
You can have an advantage over other businesses by having a Verified License badge, especially if your page is relatively new. In fact, businesses who purchased Verified License saw an average 10% increase in calls, clicks, and map views on their Yelp Page.
