Google My Business is one of the best channels you can use to boost your local organic ranking. But to do that, you must properly optimize your listing. If you have no idea how to optimize your Google My Business listing properly, then you stumbled upon the right article.
Here are five advanced tips you can use to optimize your GMB listing. These tips are listed by us at Cybertegic, your trusted digital marketing company in Los Angeles.
- Complete your business information.
The first step to properly optimize your Google My Business listing is to complete all your business information. By putting all the necessary information that Google asks about your business, it will be easier for online search users to find your listing online. According to Databox, these are the most critical information in your profile listing:
- Name
- Address
- Phone Number
- Website Link
- Business Categories
- Opening Hours
- Logo
- Service Area Details
- Cover Photo
- Images
- Use your local phone number.
When adding a business phone number on Google My Business, only use your local phone number. It will help Google easily detect your area code and know that your business is local. Make sure that the local phone number you use is also posted on your website and other directory listings.
- Upload high-resolution photos and videos.
According to Google’s report, listings with more images are likely to get 42% more requests for directories and 35% more clicks to their website. This only shows how important adding photos to your listing is. Just make sure that you are uploading high-resolution images to give search users an idea of what to expect from your business.
- Use its messaging feature.
Google My Business actually has a messaging feature that business owners can enable for those who didn’t know. If enabled, search users can send you a text message from your Google My Business listing. To enable this feature, follow these steps:
- Install Google My Business App on your phone.
- Login or connect your Google My Business listing on the App.
- Click Messaging on the side-bar menu.
- Connect your phone number.
- Enable its booking feature.
Google My Business now has a booking feature that allows users to add a “Book Online” button on their listing. This makes it easier for your business to get new leads by allowing search users to book a business appointment directly from your GMB listing.
