Did you know that there is an 80% increase in conversion rate when there are videos on landing pages? Because humans are visual creatures, users tend to engage more with videos. When they linger on your landing page longer, they process the brand information for more time, reducing the bounce rate on your website.
Incorporating video content on your website is indeed a very effective digital marketing strategy. Aside from a lower bounce rate, here are five benefits of videos in your website as listed by Cybertegic, a digital marketing company in Los Angeles:
5 Benefits of Videos on your Website
1 – Video is the most memorable form of online content.
According to Hubspot, 80% of online users recall a video ad they viewed in the past 30 days, while 47% of customers stated that videos were the most memorable form of content. Videos are a form of visual content that can easily attract the attention of users.
Studies also confirm that visual content plays a significant role in every part of your life. A whopping 65% of the world’s population are visual learners, making graphics key to engage them and make them remember things.
2 – It can increase leads and conversions.
As mentioned earlier, adding a video on a landing page can increase conversion rates by 80%, as found by Unbounce.com. Hubspot also reported that 64% of users are more likely to buy a product online after watching a video. As for emails, video in an email leads to a 200% to 300% increase in click-through rates. It is no wonder why 67% of marketers find video marketing a successful digital marketing strategy.
3 – Video can greatly help boost your SEO.
Google considers videos as a significant part of verifying a website’s authority and credibility, which is why videos now show on Google Search Page results. Adding a video on your website’s landing page makes it 53% more likely to show on the first page of Google’s SERP compared to landing pages with only textual content.
4 – Online users prefer to see videos.
Google plans to add short-lived videos like Facebook Stories and Instagram Reels on their business listing, as 87% of online consumers said they want to see more videos from the brands they support. In another report made by Digital Information World, 55% of online users worldwide watch videos every day, and 92% of mobile video consumers are also likely to share videos with others.
5 – Video can help increase your website traffic.
According to a recent forecast by Cisco, consumer IP video traffic globally will be 82% of consumer IP traffic in 2022, which is 15 times higher than it was in 2017. Since videos help boost your website, the more your landing page ranks on top of Google’s Search Engine page results, the more online users will visit your site.
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