Thinking of how you can improve your current content marketing strategy? Do you want to increase your monthly traffic and boost your overall conversion? Then you stumbled upon the perfect article.
Here are the five best content marketing strategies you should apply to your brand, as listed by Cybertegic, the best digital marketing company in Pasadena.
Voice search optimization is crucial.
If your website survived last year without using the voice search in your content marketing strategy, then you might want to start with it this year. In 2018 and 2019, digital marketing experts have seen an increase in voice search use and popularity. So it’s best to start optimizing most of your content for voice search. You can begin by ensuring that your blog posts’ most important aspects are seen in featured snippets that show on top of search results.
Always create relevant and unique content.
Relevant and original content is still crucial in ranking on top of Google SERPs. According to studies, 78% of search users claim that relevant content increases their interest in the product or brand and helps them purchase decisions. So make sure to create relevant and original content to engage with search users with the goal of turning them into potential customers.
Interactions serve as new performance metrics.
According to a survey, the most popular ways of measuring content performance was reached at 37%, while content engagement was reached at 36%. Engagement refers to your content’s likes, shares, and comments. In content marketing trends, engagement was more popular at 30% while reach declined to 12%. So when creating new content, think of how it will engage search users and online readers.
Use the power of social media channels.
Stories in social media channels have become popular, so use them to your advantage. Social media channels are, in fact, included as a digital media strategy that uses live videos to promote brand awareness and increase engagement. The trend started with Snapchat’s idea, which was then followed by Instagram and Facebook’s “My Story” feature. These stories provide engagement where you can get your product reviews from your audience.
Incorporate video and audio formats.
In 2017, 48% of digital audiences were made of Millennials and Generation Z consumers. So it’s time to focus your content marketing strategy on this specific demography in a way that they understand best, which is by using audio-visual content. This is why more than 35% of marketers are now using videos, live videos, and audio podcasts to reach their target audience. These strategies also have gained popularity over the years.
