YouTube currently has over two billion active users monthly and receives seven billion views daily. These statistics alone show how powerful YouTube can be for your brand and how you can use it for marketing your brand online. If you want to start your own marketing campaign on this platform, this article can help you.
Here are five best YouTube marketing practices as recommended by the best digital marketing company in Los Angeles, Cybertegic:
Use your brand name.
First, you need to create your brand’s channel, and naming your YouTube channel is one of the most essential things in your marketing campaign. Like your website, your channel will become the primary support of your brand, its value, and its goal. That’s why it is important to use your brand name as your YouTube channel.
Add keywords to your YouTube Channel Name.
Another essential part of your YouTube marketing campaign is adding keywords to the channel description and video description. YouTube is currently the second largest search engine next to Google, so if you want to show your channel and your videos to show up in searches, do not forget to use keywords.
Use keywords in your video title.
As stated earlier, it is crucial to add keywords. The same is the case with video titles. Adding them in titles allows YouTube’s search engine bots to index your videos and show them to users searching for your video’s content. Every time you upload a new video on your channel, you have the chance to rank for another keyword similar to how it works with Google SEO.
Update your channel regularly.
If you want to get good results from your YouTube Channel, you have to update your channel regularly. Create a schedule for publishing videos; if you’re going to post videos weekly, make sure to choose a day of the week that works best for you and your business. Add new videos to your YouTube channel on that day every week at the same time, so viewers know when to expect the next upload.
Brand your videos consistently.
When creating a YouTube channel, it’s important to reinforce your brand with your company’s image. You can do this by placing or adding a consistently branded intro, around five to 10-seconds. Alternatively, you can add your logo to the top or bottom corner or flash it at the end of the video. Whether you use the logo or the introduction, adding your brand’s image to your video tells your viewers that they’re watching something from your brand.
The takeaway
YouTube may have millions of active users, but not all of them will view your videos. With that said, ensure that your video content is interesting, informative, and engaging. Consider the key factors to a YouTube marketing’s success — using the right keywords, branding your videos, and updating your channel by posting at a consistent time to raise anticipation for your viewers.
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