With each new year, online marketing gets more complicated. The year 2022 is no different, as it will bring dramatic changes to the industry. Digital marketers now have to work simultaneously with emerging social media channels, ever-changing regulations, personalization, and of course, Google’s continuous algorithm updates.
Here are the top five digital marketing trends of 2022 and how you can use them to your business’s advantage:
1 – Artificial Intelligence (AI)
With the fast-evolving technology, it is expected that industries like retail, healthcare, and banking will start to incorporate AI in their online marketing strategies. AI is going to be part of marketing automation and optimizing websites for organic search results.
In a survey done by PwC with over 1,000 companies participating, 52% have accelerated by adopting AI into their strategies.
2 – Mobile-First Marketing
Google will launch launch its mobile-first search indexing this 2022. It was supposed to be released last March 2021 but was moved back due to the pandemic. This is why Google recommends that websites are optimized for mobile devices.
More and more people are also starting to use their mobile devices more than ever for product research and shopping. With that said, mobile marketing strategies will play a crucial role for online businesses this year.
3 – Omni Channel Marketing
More popularly known as Multi-channel Marketing, Omni Channel Marketing is a marketing strategy that requires one to advertise their business on multiple platforms. Omni Channel Marketing rose in popularity in 2020, and it was one of the most trending keywords during that year.
This 2022, Omni Channel Marketing will take the next step. And with the growing competition online, businesses need to expand their marketing strategy. This strategy will allow them to increase their brand reach and awareness.
4 – Content Marketing
Content is still king this 2022. However, marketing specialists should shift to visual content from textual content. These include videos, animated visual content, and infographics, as visual content brings viewers a more immersive and fresh experience.
Another form of content marketing that is beginning to trend is interactive content. Examples of this are quizzes, polls, augmented reality (AR) ads, and 360° degrees videos.
5 – Chat Bots
By 2022, more businesses will integrate chatbots and AI virtual assistants into their digital marketing strategy. Chatbots and virtual assistants can deliver an “immediate” response to customers’ inquiries. You can use them in email marketing, social media channels, and other online platforms.
***
Need help in applying these marketing trends to your business strategy? Cybertegic is a digital marketing company in Los Angeles with more than 20 years of experience, and we can help you with a customized online strategy for your business.
Source:
