Roughly two billion people use smartphones in their everyday lives, whether it’s sending SMS, browsing the internet or checking emails. No wonder it eventually became a prime marketing channel for most businesses and advertisers. That’s why for today, we’re going to discuss five tips on how to improve your mobile marketing.
Use a responsive design.
Websites that use responsive designs provide users with an optimal viewing experience. It should be able to respond to the user’s behavior and detect the visitor’s screen size to change the layout accordingly. Google’s current mobile update requires website and e-commerce sites to be mobile responsive since internet users nowadays prefer to use their mobile devices when surfing the web.
Remember that you should always put your user’s experience in mind. Most users don’t have the patience to fiddle or zoom in your pages just to be able to go through everything on your website.
Create mobile-friendly content.
Alongside mobile-friendly sites, marketers have seen the importance of creating mobile-friendly content. Most users expect the website and its content to load quickly, and look good on the screen of whatever device they are using. Your content must also be short and catchy. Make sure that it can get people’s attention–something that will get them stay on your website to know more.
Make sure to have a constant social media presence.
Social media is one of the most efficient ways to boost your mobile marketing campaign. Almost all internet users have social media accounts. Having a social media account or page for your business allows your customers to connect and interact with you. Let them know you have a Facebook Page or Twitter account, share images and promote discounts or sales. Engaging users on social media channels will not only help your mobile marketing stratebut also promote your brand and widen your target audience.
Advertise in mobile ad networks.
Mobile ad networks are sites that provide marketers with a platform that generates sales, leads, or mobile app installs, by placing it on a mobile app or website, provided by several publishers. One of the most popular mobile ad networks is AdMob which was founded by Omar Hamoui in 2006. It was later acquired by Google in 2010 for $750 million. It also happens to be one of the world’s largest mobile advertising platforms and is the leading platform for developing advertisements in different mobile platforms.
Send out optimized emails.
Company newsletters are just as effective as it was years ago. The only difference is that these days email newsletters have gone mobile. In a study made by EmailMonday.com, 65% of all emails are now opened on smartphones. So bear in mind that you need to send out emails that are mobile-friendly. Tone down your images and graphics, and don’t be afraid to create call-to-action buttons. Be straight-to-the-point and promote your social media channels alongside your website.
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Mobile marketing is all about embracing the world of smartphones and other mobile devices. You need to be flexible and have the initiative to tweak your strategy. Cybertegic is a digital marketing company in Los Angeles that specializes in mobile marketing including mobile site development and mobile application development. To know more about mobile marketing and if it suits your business, you can contact us and receive a free consultation. Just click the link below:
