On-page optimization is one of the most effective ways to boost your website’s ranking if done correctly. However, most people think that doing on-page optimization is too technical. That is why we decided to list down five easy tips on how you can do on-page optimization on your website on your own.
Here are five easy tips on how you can further improve your website’s on-page optimization to increase your traffic and boost your current ranking.
Optimize your meta-title.
The meta title or title tag is one of the first things users see about your website when it appears on search engines. This is why it’s crucial to optimize your homepage and landing pages meta title. Include your primary keyword and branding for your business. Make sure to write something interesting for potential visitors, as recommended by the best digital marketing company in Pasadena.
Compose a click-worthy meta-description.
Does your homepage or landing page have meta-description or none? Similar to meta title, search users see your website’s meta-description below your meta title. So it is important that you have an engaging and click-worthy meta-description. When writing it, including the benefits users can get from your page. Also, make sure to keep it under 156 characters to avoid truncation.
Write unique and valuable content.
If your website does have a high bounce rate, chances are content isn’t that engaging and readable to make visitors stay. This is why your content should be unique, relevant, and engaging. It should also make your content skimmable by adding H tags such as H2, H3, and H4 to divide it into sections.
Make your website load faster.
One of the most vital factors of on-page optimization is boosting your website’s loading speed. The easiest way to do this is by compressing the images on your site. If you happen to be using WordPress as your website platform, you can install a plugin called Smush to compress all the photos on your website. Within a few minutes, you should see an improvement in your website’s loading speed.
Optimize your content for rich snippets.
Rich snippets have taken position zero on Google SERP. This is why everyone is trying to build their content and optimize their web pages for rich snippets. Schema markup can help search engines to understand your content and can lead to rich snippets in the search results. You can use tools such as JSON-LD and Google Tag Manager.
