In every business, innovation is important. This rule applies even to online retailer websites. This is why, as the best internet marketing company in Los Angeles, we suggest to our clients to continue improving their skills. Doing so will allow them to keep up with the latest strategies in the world of digital marketing.
Today, we’re going to discuss the latest five e-commerce marketing trends that have been proven to be effective.
Review Marketing
Reviews allow customers to give their honest feedback about their shopping experience in an online retail store. This is important, especially in today’s online marketing because a large percentage of online buyers tend to check the reviews first before buying from an online store. If your e-commerce website or marketing channel has plenty of high-scoring reviews, then this will resonate more than any advertisement you have.
User-Generated Content
We have come to the time that online buyers won’t easily trust your marketing words and paid ads. They will be sure to check out the credibility of your store by searching for blogs or social media posts regarding your product. People are more likely to trust the words of other buyers than the seller. It also adds up to your store’s credibility and raises brand awareness. But most of all, it strengthens your relationship with your buyers.
Digital Wallet Payments
There has been a huge increase in smartphone users in previous years. This prompted the need for quick and simple digitized wallet payments. As stated in a recent report, 23% of digital wallet payments are made through smartphones — 19% were on tablets, and 16% were made through desktops.
Chat Bots
In today’s world, customers need to find solutions and instant answers about the product or service they bought. Chatbots help e-commerce websites to have 24/7 customer support so that any queries can be handled even after business hours. Customers will no longer have to wait to get their queries resolved. Online retailers, on the other hand, benefit from the earned reputation.
Same-Day Delivery
According to Forrester, 30% of customers would happily pay extra charges for a product they bought online to be delivered the same day. A lot of e-commerce retailers are now setting up large networks of delivery centers to allow fast delivery transactions.
