Do you ever go beyond page 1 or even page 2 on the Google search result? Many companies know the answer to this question is no, thus companies are becoming more adamant about improving their SEO.
Site quality is becoming more of a factor in how Google ranks your site. A poor site quality will decrease visibility and decrease chances for natural links. Even if a customer does find your site through a page result or another site, due to site quality he or she may not consider it an authority worthy of trust. Here are 5 metrics on how to improve your site quality to increase your Google search result rank.
Metric #1: Crawl Frequency
Googlebot regularly crawls your site to provide the most up-to date content in Google. Googlebot follows an algorithmic process to determine how often Google crawls your site. One factor that helps Googlebot crawl your site is updating your contents or articles. You can look up when Google last crawled your site through cache: command.
Metric #2: Origin of the Domain
Have you ever look into who previously owned your current domain? Was it a dropped domain? If the dropped domain use to sell rated R items or its old contents may potentially harm your image, then you should drop the domain and find a new one. You can search who previously owned your domain on Wayback machine.
Metric #3: Quality Content
A high quality website is very subjective, but one feature of a high quality website that everyone can agree on is establishing a customer’s trust. If you are running a blog, the customer should feel comfortable trusting the information. If you are running an ecommerce website, the customer should feel comfortable ordering from your site. Even having a certification on the website for the product or service you are selling can dramatically improve your quality content. Look through your home page and your subpages and check for quality content.
Metric #4: Online Sentiment
We suggest running a search on your site’s brand name, check the first 10 search results, and check if there are negative comments or negative search results. Did you reply and/or solve any of these negative sentiments? These negative sentiments bring us back to the Metric #3 on quality content. If people distrust or disagree with the information written in your blogs or there was unsolved situation on price and shipping, then there is a problem with your site quality.
Metric #5: Social Media Presence
Social media marketing is becoming a new marketing strategy for modern companies. Having a Facebook and/or Twitter share button under every blog post can potentially increase traffic for your website. If it is a company website, then a link to the social media account is expected.
Helen Leao
