Five billion people worldwide watch videos on YouTube every single day. That alone shows the power of videos in reaching out to online users. These statistics have encouraged more marketers today to utilize video marketing in their strategies.
To further understand how video marketing can help your business, we specifically created this article for today. Here are five reasons why we at Cybertegic, the top digital marketing company in Los Angeles, think that your business needs video marketing.
It increases website traffic.
Each day, 100 million people in the U.S. spend their time watching videos online. This gives you a clear view of how many people or audiences you can reach using video marketing. Videos also now appear on search engine results, so a good brand video can help bring traffic to your website.
It builds engagement.
Compared to purely text content, people pay more attention to visual things. With that said, videos can help you introduce your brand and your products online more effectively. A video disseminates information more entertainingly and arouses emotion, encouraging viewers to engage with it.
It can boost your sales.
Videos can drive website traffic and increase engagement, which means videos effectively bring quality leads to your business. Quality leads often convert to sales. Plus, the younger generation prefers video marketing than other digital marketing strategies, as seen in the rise of video bloggers’ popularity.
It helps email marketing.
Video marketing also supports your other digital marketing ventures, such as email marketing. You can add one of your videos to your email newsletters to add value and aesthetics. According to studies, emails with videos gain a 200% to 300% increase in click-through rates compared to those without.
It can reduce your website’s bounce rate.
Videos are also beneficial to your website in terms of bounce rate. According to digital marketing experts, 69% of users prefer to watch videos to learn about a product or service instead of reading descriptions, making them stay longer on your website.
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Want to learn how you can start video marketing? Cybertegic is one of the best digital marketing company in Los Angeles. We can help you learn more about video marketing and how you can apply it to your business.
