Wondering why your website isn’t appearing on Google’s search engine results despite all of your efforts? Then perhaps, there is something that you might have overlooked in the process.
Well, fret no more, because we’re here to save the day. In this article, we’re going to share five common mistakes as to why your website isn’t showing on Google search results.
Your website isn’t crawled by Google.
If your website is not indexed by Google, then there’s no way it will appear in its search results. A way to find out if your website is listed is by using the following prefix in the Google Search box. Type site:nameofyourwebsite.com (without the https, www, and /), then click enter. If you can see your website showing in the search results, then that means your site is indexed. However, if it’s not showing at all, then your website hasn’t yet been indexed by Google. To fix this problem, all you need to do is add your website to Google Search Console then provide a sitemap of your website.
Your website isn’t mobile-friendly.
Google made it clear before that those websites that aren’t mobile-optimized will have lower rankings in search results. To know whether your website is mobile-friendly or responsive, all you need to do is visit Google’s Mobile-Friendly Test tool and then enter your website URL. After a quick analyzation, the tool will determine whether your website is responsive or not. If it’s the latter, then it’s time to contact your web designer and request to make the necessary changes to your site.
Your website has low-quality content.
Your website’s content can either make or break your reputation to Google. Content plays a significant role for a website to rank high in the search engine results. The best internet marketing consultant recommends that an ideal web page should have at least 400 words. Some suggest that writing longer content is more effective, but remember that for Google, the quality of content matters more than the quantity. If the content is short but is full of details and information, then it’s better than a long article with gibberish content.
Your website doesn’t have enough quality backlinks.
Experts believe that for a website to be able to rank on top of the search results, it should both have these two qualities — great content and high-quality backlinks. The number and quality of your backlinks give Google the idea of how trustworthy your website is. And they take this into account when listing your site in the search results. This is the reason why backlinks can have a significant impact on your rankings.
Your site’s meta content is not optimized.
Search engines like Google, Yahoo, and Bing use metadata to read and identify what a website is all about. That said, you can set your own meta content to optimize it and describe the content of your web page. Some website platforms have built-in tools to allow their users to optimize their meta content, while some require plugins or apps to be installed on their website before the user can set it.
Your website has little to no social media activity.
Nowadays, social media plays a big role in checking the authenticity of a website or online business. If your website does not have any social media activity, then Google will not see your site as credible. This can then impact your search engine ranking and cause it to drop. Similar to backlinks, social media activity and engagement add a trust factor to your website.
