Social media channels have done wonders for many businesses to flourish, especially startups and small-timers. If you want to venture into social media marketing, here are five of the best social media channels you should start utilizing as soon as now.
With over 1.86 billion users worldwide as of 2016’s last quarter, Facebook has the largest blend of demographics than any other social platforms. By signing up and creating your business own Facebook page, you will be able to connect with hundreds of different people around the world. You can introduce your brand and your products and possibly meet potential customers. Facebook also has its ad program, where you can boost your posts to reach people who are interested in the industry of your business.
By the fourth quarter of 2016, it was reported that Twitter has an average of 319 million active users monthly. Compared to Facebook, Twitter’s values rely on its ability to make a post go viral and attract more users to follow your account. By posting a trending topic, there’s a big possibility your followers will re-tweet your post. Then their followers may take an interest in your post, follow your account, and re-tweet, reaching more people.
LinkedIn is the right social media network for business in the B2B field. It can connect your business with other professionals in the same industry. LinkedIn has a feature that allows you to search and target them by their industry or job title. However, one must take note that in LinkedIn, you must approach others through building connections rather than going in using a sales pitch. LinkedIn also lets you join “Groups” with members of the same niche and industry as yours.
Unlike Facebook and Twitter, Instagram focuses more on posting photos online. According to an online statistics, this photo-sharing social media network has more than 600 million active users. So how can Instagram be an effective channel to market your business? Well, it can do wonders for businesses who need visuals to sell their products such as food, jewelry, clothing, shoes, or fashion accessories.
YouTube
YouTube is a video-sharing platform created by former PayPal employees. It even became popular after Google bought it in 2006. Through the years, Google incorporated Youtube videos on their search engine results, which eventually lead users to prefer contents with visuals. So how can you use Youtube to be able to market your business? It’s by showing your service or product to other users online through informative and promotional videos.
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Social media marketing is all about creating a buzz for people to know your business. It is about branding and exposure. If you want to know more about social media marketing, Cybertegic, the best internet marketing consultant, is an expert in this field. You can contact us to receive a free consultation to know if social media marketing is the right choice for your business.
