There are over three times more email accounts than there are Facebook and Twitter accounts combined. Your company is also six times more likely to get clicks through email than through Twitter. As a matter of fact, email marketing has the highest ROI of all the different marketing channels available. As a digital marketing company in Los Angeles, Cybertegic is aware of the possibilities that email marketing can offer your business.
Because of the potential benefits, you need to take a step in the right direction when it comes to email marketing, and here’s how you can do it:
Know Your Goals
Before starting, the foundation of your email marketing campaign should be your goals. What would you want your email campaign to accomplish? Do you want to create new leads for your products? Do you want more people to go to your company events? Identifying what you want your email campaign to achieve, will help align your efforts to your overall marketing goals and KPI.
Create an Email List
Now that you’ve identified your goals for email marketing, it’s time that you build an email list so that you can start your campaign. One way you can create an email list by importing your contacts from your existing customers. Of course, it’s important that you get permission from your customers first before you make them part of your list.
Another way is creating a new list from scratch. There are several ways for you to do this. You can create interesting content for your blog and then you can ask viewers to subscribe so that they can get regular content through their emails. Another is by offering discounts on your online store that will require people to subscribe.
Choose a Campaign You Want to Send
Now that you have your lists, it’s time to get your campaign started. What kind of campaign would you want to start? You can opt for newsletters, marketing offers, company announcements, or event invitations.
Create the Campaign
After setting your goals, having your contact list ready, and selecting a campaign to run, it’s time to create it. There are few basic guidelines to follow whenever you’re creating a new email campaign.
Remember, you should make your campaign for easy reading, make sure the content is relevant to what your customers or viewers have subscribed to, and your content is building on your brand. Also, if your campaign is about improving conversions, make sure that campaign you’re sending makes it easy for customers to make purchases.
Check on the Results
With your emails sent, it’s time that you get a measure of your campaign’s success. You can track the effectiveness of your email marketing strategies through email marketing tools like Campaign Monitor and website analytics tools like Google Analytics.
With these tips, you can make sure that you’re using email marketing to its fullest potential for continued business success. There are various channels which you can utilize for your digital marketing campaigns, and email marketing should be one of your focal points in your efforts. For more information on email marketing and other digital marketing strategies, check out Cybertegic.com!
