Page speed is one of the most important factors Google considers when ranking a website on search results. In fact, according to Google, 50% of people expect a web page to load in less than two seconds. So if you want to help your website rank, you can start by improving its loading time. Here’s how you can quickly boost your website speed in 2022 as listed by the best digital marketing agency in Pasadena:
- Reduce Server Response Time (SRT)
- Install a caching plugin.
- Optimize your website’s database.
- Use a well-optimized website design.
- Limit the use of Javascript and CSS files.
1 – Reduce Server Response Time (SRT)
According to Google’s Page Speed Insights, a good server response time should be under 200ms. Any numbers greater than that can affect the loading speed of your website. There are two easy ways how you can reduce your server response time:
- Find and switch to a faster website host.
- Use a Content Delivery Network to improve the loading speed of your website depending on your audience’s location.
2 – Install a caching plugin.
Adding a good caching plugin can speed up your page loading. A cache plugin works by caching any static files, minimizing the CSS files and Javascript, lazy loading images, and more. For WordPress websites, the best caching plugins include WP Fastest Cache, W3 Total Cache, and WP Rocket. For Shopify websites, you can use Page Speed Optimizer or Hyperspeed – Advanced Speed.
3 – Optimize your website’s database.
To reduce a big chunk of your loading speed, you need to optimize your website’s database. It will reduce its bloat and make your web pages load faster. Here’s what you can do to optimize your website’s database:
- You need to limit the number of post and page revisions.
- Clean any transients and unused tables.
- Delete any trash and spam comments.
4 – Use a well-optimized website design.
Another effective way to speed up your website’s loading speed is to use a well-optimized theme. Its files should be as lightweight as possible so that it doesn’t add much overhead to your loading time. A good website design can also handle Javascript files. It should also follow efficient coding standards to optimize CSS delivery and other scripts. Your website should also be mobile-responsive so that it can load on any devices your audience uses.
5 – Limit the use of Javascript and CSS files.
Having too many Javascript and CSS files in your web design can increase the page size. This also results in slower load times. To fix such issues, the best way is to strike a balance between design and performance. Another way is to use an excellent caching plugin to minimize page scripts.
