According to DMA.com, marketers who spent $1 on email marketing had an average return of $42 in 2019. Email marketing is also a growing industry as the number of email users worldwide in 2022 is forecasted at 4.3 billion and is set to grow to 4.6 billion in 2025. The numbers prove that email marketing is not dead and is still very effective and may be a perfect fit for your business. If you want to consider it, here are five tips on how to improve your email marketing strategy this 2022, as listed by the best digital marketing agency in Pasadena:
Tip 1 – Personalize your email messages.
Instead of sending the same email to all subscribers, use a personalized message to create lasting impressions. Start by using your customer data to create a personalized email.
When writing a personalized email, start by addressing the reader by their name. Email service providers like Zoho and Send in Blue allow you to do this automatically by using tags. For example, instead of writing “Hi Customer,” you can address them by their first name, creating an instant connection with your customers.
Tip 2 – Optimize your emails for mobile friendliness.
According to Truelist.co, four out of ten emails are opened by users in mobile applications. Start creating a responsive email design to allow your subscribers to easily read your email on their mobile phones and click on its CTA button.
Another tip is to keep the email’s subject line and preheader short and add a call-to-action that is easy to see and click.
Tip 3 – Segment your list of subscribers.
Another way to improve your email marketing strategy is by creating a segment of your subscribers. This helps your email marketing strategy become more targeted to your audience. You can create segments of your subscribers depending on their location, industry, or sales cycle.
Tip 4 – Create a test copy, design, and buttons.
You can test not only subject lines through your email marketing. You can do A/B testing for your campaigns to improve your email marketing strategy. For example, send two types of campaign, a plain text versus an HTML campaign. Then use the data to determine which type of email works best for your customers.
Tip 5 – Automate your email marketing campaign.
You need consistency to create a successful email marketing that creates a connection. This means sending a new user a welcome email. You also need to send a separate email for old customers to win them back and another email to send customers gift cards, promos, or discounts. Although this may be overwhelming, especially for small businesses, you can instead set up an automatic campaign.
