In a previous article, we published the importance of YouTube marketing and how it can help small businesses to increase their sales. But for YouTube marketing to be effective, you should do Search Engine Optimization on your videos and YouTube channel. This is why for today’s article, we’re going to give away a few tips on how to do YouTube SEO.
Here are five YouTube SEO tips from our video marketing experts at Cybertegic, a trusted digital marketing company in Los Angeles:
1 – Write good content.
All the optimization you can do won’t matter if the content in your video doesn’t have any value to offer. This is why the most important thing is to make sure that you create and publish an engaging, entertaining, and informative video. Such videos are shareable, which significantly helps in telling YouTube that their users love your content. You should also note that YouTube considers rank audience retention as one of the most important factors in ranking a video.
2 – Add great meta info.
Adding metadata in your video is essential for Google to understand what your video is all about. These metadata include title, description, tagging, language, and location. Remember that YouTube heavily relies on reading the text surrounding the video to understand your video’s content. So it is recommended to write a long video description or add captions to your video.
3 – Customize your YouTube channel.
Aside from the audience ranking of your individual videos, your whole channel is also a factor that sends ranking signals for your YouTube. To customize your channel that will increase its brand awareness. Make your channel engaging so that it will encourage users to subscribe to your channel. Use annotations to make them stay and watch another video. You can also add strong “Call-to-Actions” to make people like, share, and subscribe to your channel.
4 – Use keywords.
Optimize your videos using keywords that users type in their search queries. Adding these keywords to your videos will make them likely to show in YouTube SERPs. But before adding a keyword in your video, make sure to see any video results when using it as a search query. Also, your video should be relevant to the keywords you are using and to your business.
5 – Create a playlist of related videos.
YouTube allows you to create playlists for related videos. Create playlists that are focused on your targeted keywords. Build organized keyword-rich playlists that will give YouTube more profound information about your content’s topic. Add descriptions to these playlists and include your target keyword. This will help your playlists to rank on YouTube’s SERP.
