According to HootSuite, 55.4% of users purchased a product online via mobile phone in 2021. Mobile commerce is also expected to grow; in fact, the mobile commerce market will register a magnificent spike in CAGR in terms of revenue over the next five years.
This data is enough reason for businesses to start with a mobile marketing strategy this 2022. Here are businesss tips for mobile marketing to grow your business, as listed by the top digital marketing agency in Pasadena, Cybertegic:
Tip #1
First and foremost, if you want to incorporate mobile marketing in your strategy, you need to optimize your website for mobile devices. Your website should look as good on the phone as it does on desktop PCs.
According to Statista, there will be 6.4 billion smartphone users worldwide in 2021. This number is expected to grow more in 2022.
Tip #2
In 2021, 230 billion global apps were downloaded. And with the growing numbers of mobile users, you might want to consider creating an app for your business.
If you want to consider an app, the average price for mobile development services in the U.S. can range from $60 to $150 per hour.
Tip #3
Your website’s landing page and other marketing channels must have a click-to-call phone number. In fact, 61% of mobile users look for local information online, including business contact information.
Tip #4
Aside from your business phone number, you also need to include a click-to-map direction to guide your local customers to your business location. For mobile users looking for local information, 59% visit the business on the same day.
Tip #5
Use QR codes for your mobile users to scan and visit your website or landing page on their smartphones. According to BlueBite.com, QR Reach has been 96% growth from 2018 to 2020.
Tip #6
Promote your business using mobile ads on different platforms. But for starters, you can use Google Ads. According to reports, 82% of consumers click on mobile ads, especially mobile display ads. On the other hand, 33% of consumers stated that they click on mobile search ads.
Tip #7
According to reports, people who own mobile devices use Facebook and email the most. As a matter of fact, 45% of smartphone users check their email constantly during the day. Email marketing is definitely not dead and is worth including in your online marketing strategy.
