SEO is an ever-evolving process, and if you want your website to rank on top of search results, you need to keep up with the latest strategies. As 2023 is fast approaching, we think this is the best time to list down the newest SEO strategies you need to apply next year to boost your website’s ranking.
Here are seven SEO strategies that we at Cybertegic, a digital marketing company in Los Angeles, believe that you should apply to your website this 2023:
1 – User Intent
User intent refers to a user’s primary goal when searching online. There are different types of search intent, including informational, navigational, transactional, and commercial. So why is search intent so important? It’s because “search intent” is Google’s ultimate goal. In fact, Google ranks a page higher in the results mainly based on Search Intent.
To understand the search intent of your target audiences, you need to know them and the keywords they use to create content for their underlying search intent. You also need to learn and understand the buyer’s journey, as it is essential to how you use your keywords to connect buyers at each age of their purchase.
2 – Mobile User Experience
Mobile user experience refers to the design of user experience for mobile devices. It focuses mainly on the efficiency and discoverability of your website functions. Visitors should be able to easily navigate your website despite using a small screen. Mobile user experience is essential as 7.26 billion people worldwide now use mobile phones, which is the best way to reach such audiences.
Keep in mind that the mobile experience will continue to become more cohesive, from brand discovery to engagement and conversion. When improving your mobile user experience, pay attention to your website’s UX, Core Web Vitals, mobile-first indexing, and security.
3 – Quality Content
In marketing, quality content refers to how well you can engage, inform, and interest your audiences by creating authentic and valuable content. Quality content goes beyond information. It also includes the content’s formatting, readability, and grammatical correctness.
Google’s introduction of the MUM (Multitask Unified Mode) update made many changes. It is designed for their algorithm to better understand language, and quality content has become more crucial as a ranking factor. This is why showcasing your brand expertise, and knowledge is critical to delivering relevant, valuable, and helpful content.
4 – Localization
In SEO, localization refers to a strategy that targets a particular area or region by making your website relatable to target local audiences. With this strategy, you can boost your brand visibility within your local market. One way to do this is to include key search terms in your content that searchers use within the specific area you’re targeting.
To start with your SEO localization, you must include your business name, address, and phone number (NAP) on your website. You must also share these details on business directories, website listings, and social media. Doing so lets Google know that your brand is located in the area you’re trying to target.
5 – Natural Language Processing
Natural Language Processing is an update that changes Google’s algorithm, which affects SEO. It is designed to focus on understanding the context of Google searches and not just the selected keywords. It has been incorporated by Google into their algorithm to better understand the main keywords or phrases on a page by looking at various signals.
According to experts, natural language processing will be the key to driving rapid advancements in content generation. It will also be used to show insights from first-party data.
6 – Visual Content
Visuals are essential when creating content online as they help your business stand out and draw in audiences. Using great visual elements such as images and videos can help you improve engagement. They can also help build better brand recognition.
Furthermore, Google is now building its search engine result pages to be more visually browsable and intuitive. Google Discover favors visuals more than content, which can significantly help drive organic traffic to your website.
7 – E-A-T
E-A-T refers to Expertise, Authoritativeness, and Trustworthiness. These are part of Google’s algorithm, specifically in Google’s Search Quality Evaluator Guidelines. Google, in fact, confirmed that E-A-T is very important in your SEO strategy. Demonstrating an excellent E-A-T score on and off your website can help improve your website’s ranking on Google.
As there are millions to billions of content online, increasing misinformation and consumer distrust of some content is driving the importance of E-A-T qualities in websites. Consider applying “E-A-T” to your online marketing strategy.
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Is your SEO strategy ready for next year? If not, then Cybertegic is a trusted marketing agency in Pasadena that can help you. We offer SEO services to help businesses grow online revenue and generate more leads to your website.
