Content marketing can make or break your digital marketing strategy. In today’s world, content is the most important thing for search engines to crawl your website and rank in on top of search engine result pages (SERP). So the question is, are you doing your content marketing right?
That is what we’re going to help you with today. As the best digital marketing company in Los Angeles, we at Cybertegic created this article to share with you the seven best tips on how to improve your content marketing:
Tip #1
Always remember to write content for users, but be sure to optimize it for search engines. Google stated that they built their algorithm to prefer natural content. It should be relevant and should add value. Besides, what’s the point of writing content when it doesn’t convert?
Tip #2
Write long, quality, and in-depth content. Most content that ranks on top of Google search results has more than 2,000 words. Aside from that, evidence proves that in-depth content gets more likes and shares. Aim to write lengthy articles that delve into the subject matter and provide facts, knowledge, and insights.
Tip #3
Make use of related keywords or variations. Search engines work with Latent Semantic Indexing to match results to the search user’s intention. This is why using synonyms or keyword variation is an effective way of making your content more relevant.
Tip #4
Sometimes, it is not best to go for a competitive keyword. You can instead use long-tail search keywords. Although long-tail phrases have a smaller search volume, they usually have quality traffic compared to competitive keywords. Search users who use long-tail keywords are more motivated to look for the product or service and are likely to convert.
Tip #5
Write content that answers the questions search users ask about your product or service. These are the usual questions from buyers who want to know more about your products. With this in mind, make sure to provide better answers than your competitors. Aside from that, answering questions through your content is the best way to take advantage of using long-tail keywords.
Tip #6
Get your content noticed by sharing it on social media channels. Also, encourage your followers to share it too. The more shares you have, the more relevant and popular it will seem to Google. Share your content in relevant blogs, newsletters, forums, or influencers as well.
Tip #7
Optimize your title tag and snippet. Your content’s title tag is one of the first things Google looks at when categorizing individual web pages. Plus, your title tag along with your content’s snippet/meta description are the first things search users will see in Google search results. So make sure to make them engaging and include important keywords.
