Google My Business is a powerful marketing tool you can use to boost your local search ranking. It allows you to add your business profile which Google can show to search users looking for products or services you offer. But for your Google My Business listing to show on search results, you must first need to optimize it.
Here are eight Google My Business optimization tips to help you get more leads as summarized by us at Cybertegic, the best digital marketing company in Los Angeles:
Create a Google My Business profile.
Claim your listing on Google My Business. If you can’t find a listing for your business, create one. Be sure that the address you use matches the one USPS uses.
Allow Google to display your business information.
Add all the important information about your business, especially the NAP, which includes the business name, business address, and phone number. These are the three details you should always have in all of your directory listings.
Add your business service area.
Add your business service area for Google to show your Google My Business listing to search users located in that particular area.
Select your primary and secondary business categories.
Add your business categories by choosing one from the choices. Do not create a custom category, as it might be difficult for Google to categorize your business.
Write a short business description.
Include relevant keywords in your business description. Just make sure to keep it under 750 characters.
Upload visual content.
Add quality photos and engaging videos about your business, service, or products. This will help search users learn more about your business. It also makes your Google My Business profile more eye-catching.
Create content within Google Posts.
Google My Business allows you to add updates and posts in your listing to continually provide information to your potential customers. It also adds social proof and strong behavioral signals to Google that your listing is active.
Verify your Google My Business account.
Verify your listing via phone or email. This way, Google will clarify that you are the business listing owner and will add more credibility to your listing.
