Mobile-friendliness has become an important factor for Google in ranking websites in their search results. This is why if you’re an online business owner, you need to make sure that your e-commerce website is mobile-friendly.
Here are eight tips to improve the mobile-friendly design of your website, as recommended by, your trusted digital marketing company in Los Angeles, Cybertegic:
- Test whether your pages are mobile-friendly.
Google has a tool that can help you determine whether your website is mobile-friendly or not. All you need to do is type in your domain, and Google will analyze then report if your website has a mobile-friendly design.
- Use Google Webmasters Tools to determine mobile usability.
Log in or sign up to your Google Webmasters Tools account. Click Search Traffic, then go to Mobile Usability. Here you can find steps that can help you fix issues pertaining to the mobile-friendliness of your website.
- Check your website speed and load time.
A website’s loading page is one of the most crucial factors when it comes to mobile optimization. It’s also used as a ranking signal for Google for its search result ranking. To know if your website has an optimal speed, go to Google’s Page Insights to find if your website’s speed is okay. If not, this tool generates a report that can help you improve your website and fix its loading speed issues.
- Never use flash elements.
Flash-based elements are not mobile-friendly. If you want to include any animation to your website, then consider using other technology. For example, HTML can produce the same animation effects on the website and load faster than flash.
- Optimize your images.
Remember that anything that takes time to load on your website should be avoided. So make sure to optimize images accordingly to avoid further loading issues on your website.
- Make sure your website doesn’t block Javascript or CSS.
Never block any Javascript or CSS on your website. This is because Google will not be able to index your site content properly if Google bot cannot retrieve Javascript and CSS elements. This is why it is recommended that websites allow Googlebot to retrieve these elements.
- Use standard fonts for your site content.
Fancy fonts take some time to load than standard fonts, especially on mobile devices. So use standard fonts for your content. Also, make sure that the font sizes scale properly within the viewport so that mobile users don’t need to zoom.
- Check for mobile-centric 404 pages.
Make sure that all of your web pages open on both desktop and mobile devices. And that all pages won’t show any error page to mobile users while redirecting.
