Your website serves as the face of your business in the internet world. This is why it should come up as professional as possible. With this in mind, we decided to create this article to help you further improve your website’s design.
Check out these tips:
Use a mobile-responsive design.
In 2017, 80% of Alexa’s top-ranked websites were optimized for mobile phones and devices. This is why you should choose a mobile-responsive design. You can do by selecting an already-mobile-responsive theme or by creating a mobile version of your website. You can also use plugins to help with your site’s optimization for mobile devices.
Improve your page speed.
A two to three-second delay in load time can actually increase your cart abandonment rates by 87%. This is why the best digital marketing company in Pasadena recommends websites to improve their page speed. An ideal loading page speed is around three to five seconds.
Opt for simple navigation.
The more simple navigation your website has, the easier it is for your customers to choose an action. Stick to having no more than seven items on your menu, and always be descriptive and creative with your labels.
Check your CTA.
Call-to-action buttons help your customers execute an action on your website, such as asking for an inquiry or purchasing a product. Some of the best words to use in CTA buttons are “learn,” “start,” and “discover.” And the best colors for these buttons are orange and red.
Use white space.
According to research, using white space between paragraphs in the left and right margins can increase a user’s comprehension by 20%. It also leads to more interaction, increases legibility, and helps highlight CTA buttons.
Choose the right color.
Your website’s color plays a crucial role in inviting users to check your website. Choose the dominant color for your site and brand. Make sure to combine complementary colors to create the perfect color scheme. Also, remember to use colors in the right places on your website to make it look professional.
Use high-quality photos.
Users spend more than 10% of their time on your site by checking pictures and illustrations. So make sure to use only high-quality images to leave a good impression on them.
Create custom illustrations.
Illustrations help engage customers and understand your website easier. It offers both beauty and functionality, which makes them an excellent investment.
