Whether you are a newbie in internet marketing business or have been practicing social media for a number of years, there are still a few ideas that can help you maximize Facebook to market your business. Achieve results with this quick guide to doing social media via Facebook for your business, as shared by the Social Media Examiner.
Step 1: Your Profile is everything. Decide first whether your Facebook page is strictly for friends, for professionals, or a mix of both. Whatever you decide upon, make sure to adjust the privacy settings to control who can see what. Display a professional photo and use a first-person conversational tone when writing your bio. Hide your birth year for security purposes. As for your network, have key contacts that allow you a more personal connection while proactively seeking new friends who may be influential in the industry and business you belong to.
Step 2: Friend lists will help you control privacy settings and chat and filter news feeds. Because friend lists are private, nobody will know which list they belong to. Additionally, Facebook Pages can also be added to Friend lists to make reading easier. Through a Special Friends list, you can also appear online on Facebook Chat to only a selected group of people to avoid distractions.
Step 3: Privacy settings. Despite being much criticized for its lack of privacy, Facebook still offers custom privacy which allows users to personalize their privacy settings. Keep in mind that Facebook messages is the only means of communication that’s kept privately between users – everything else, such as wall posts, photos, interests, and videos, are privy to other users.
Step 4: Facebook Page. A Facebook Business Page or “fan page” has changed from users “becoming a fan” to “liking” a business’ page. Set up a Business Page to gain tremendous visibility and meet influential people, users, and potential customers. Facebook Business pages offer unlimited fans, unlimited pages, and content indexed by Google, just to name a few. Applications and administrators are also allowed but be sure to carefully select a page title and category because these are permanent and cannot be changed once set.
With Mark Zuckerberg named as Time’s Person of the Year, more and more businesses and individuals will learn to appreciate the various potential Facebook can offer your company.
