The most impatient customers densely populate the world of ecommerce. As the speed of the Internet goes higher, the patience of people goes lower. That’s why, ecommerce website owners must learn to let go of a flashy website and do what it takes to make it load faster. Even if you have a great product and a sleek ecommerce website, if it takes too long to load, a customer almost always hit the X button and go to faster loading sites.
Listed below are some basic things to remember for your ecommerce sites to have a shorter loading time:
Simplicity is the key. It is very east to get carried away with designing your storefront. You think that captivating graphics incorporated with movement will entice the consumers to buy. While it may look aesthetically pleasing, too much graphics and animations take forever to load. Keep your ecommerce website simple, effective, and straight to the point. De-clutter and consider decreasing the size of your gigantic images. Remember, customers go online shopping to save time and energy, not to be mesmerized with moving images.
Know a little bit of the basics. While most business owners tend to leave the ecommerce website design to the hands of web developers, it would never hurt to know a little about how websites function. Knowing a little bit of the technology would not have your running to your Webmaster when a little glitch comes up. Also, with a little bit of knowledge, you would be able to tell your webmaster how exactly you’d like your ecommerce site to be without compromising loading time. Webmasters are focused on making a good website. Your sales are not really a priority to them.
The appearance matters. While we talked about simplicity earlier, the over-all appearance of your ecommerce site matters. When your storefront is properly presented, all customers feel that they are catered to. Think of your ecommerce website as a display window of a boutique. If it looks messy and is unappealing to the passerby, they would not bother going inside. An ecommerce website is the same. If it looks too cluttered, people will not waste their time browsing the inner pages even if it loads really fast.
Never underestimate the power of an ecommerce website. Having a simple yet effective website that loads fast reflects well on you and your ecommerce business. As the end goal of any ecommerce storeowner is to increase sales, this would never be possible if your storefront does not have the capability to lure people in and make them stay in your store.
