The product page on your e-commerce website is the most crucial. This is where the potential customer turns into an actual customer, and where the purchase decision is made. Therefore, as an e-commerce website designer, it is vital that the product page is well designed and optimized for search engine optimization (SEO). In this article, we will share with you tips on essential principles that should be taken into consideration when designing the product page.
1. Keep it simple. This is an overstated design tip, but also an often overlooked one. The key is to focus each page on one product. As an e-commerce website designer, you should know that complexity can be overwhelming and can easily turn off online shoppers. If a blouse comes in multiple colors, that is considered one product. If you are selling cameras with different lenses, the links should be on a category page, and each link should lead to a separate product page for each type of camera or lens.
2. Do not forget a descriptive title and text and of course, a photo. Ideally, the photo can be enlarged with a click. The enlarged version of the photo should be significantly bigger and should always come with SEO-friendly information and the “Buy” button. The “Buy” button should always be present in a prominent yet non-distracting way. Alternate photos will give customers different angles of the item and show as much details as it can. The text should make up for the details that cannot be shown by the camera.
3. Provide all relevant information. Relevant information includes (but is not limited to) delivery time, product availability, promotions relevant to that product, and final cost (after shipping fees and taxes). Avoid business jargon. The product page should also link to the policies and warranties section of the site.
4. Build the page with sensible navigation features. A professional e-commerce website designer should know the criteria that online shoppers use to buy, and this should be strategically built into the navigation system of the product page. Product pages should be linked together according to attributes that make sense to a browsing customer, as a way to recommend relevant products to the customer.
Keep reading this blog for more tips on e-commerce website design.
