Here’s a scenario: A bored 20-year old guy wants to know where’s the best restaurant in the city to hang out for a while on a Saturday night that offers cold beer and pizza? He opens his browser and launches…
Category: Paid Search Marketing
With Paid Search Marketing, we can generate high-quality traffic to your website and attract new and targeted customers to your business immediately.
How Come No One Is Clicking Your PPC Ad?
Okay, so you’ve allotted a substantial amount of funds for your marketing budget to run a campaign. The ads are already posted throughout the Internet. And after a week, it seems that your PPC is not working. What could possibly…
Things To Consider for Budgeting your PPC
As said in the previous post, Pay-Per-Click is an online advertising practice that can either put you and your brand on the search engine map if used correctly, or eat up without getting the desired output to boost your brand’s…
When Should You Resort to PPC
PPC can be really tricky, especially for those business newbies in the online marketing world. For one thing, it has a varied price tag in which advertisers (site/business owners) tend to dodge. That’s a given, since it’s could be risky…
Google Announces Shopping Campaigns: What’s In It for You?
Recently, Google announced its last flight out of its regular Product Listing Ad campaigns, and instead will be replaced by Shopping campaigns. With the help of the search engine giant’s newly-developed Shopping tool, merchants can now upgrade their current PLA…
Here are Metrics That Calibrate PPC Performance
Do you have a pay-per-click (PPC) campaign for your online business? If you do, then you should know that there is more to PPC management than just measuring your “return on ad spend” or ROAS. To maximize revenue and profitability,…