The internet is the hub for every great shopping deal out there. There once was a time when customers had to wait the week, skim through Sunday ads for the best deals, and cut coupons. You could walk down to your neighborhood store and would most often find what you were looking for easily without worrying about things running out quickly (the good ol’ days). Those days are behind us, replaced by early advertisement leaks, live updates, online shopping, and now, mobile shopping. Customers who follow their favorite retailers on Facebook, Twitter, or various other third party deal sites, are wired 24/7 for live updates. Great online deals seem to disappear within seconds, as consumers flood websites and eat up bandwidth. Online shopping is like Black Friday every day of the year. “REFRESH REFRESH!!! REFRESH!! F5!F5!F5!” This is great for retailers looking to get rid of merchandise in a short period of time, but difficult for consumers who aren’t online hermits and still enjoy actual shopping.
Enter CodeBroker: mobile scannable coupons
Smartphones that can scan bar codes? Awesome. Scanners that can scan bar codes from a smartphone screen? Mind = blown. CodeBroker introduces a mobile coupon loyalty solution for those who enjoy stepping into a physical store. The new technology provides retailers the opportunity to launch digital coupon campaigns. These coupons aren’t for online shopping, but on site shopping. We’ve all experienced the annoyance of having to print out coupons. Problem solved. With CodeBroker technology, coupons may be received in the form of optimized emails or text messages. A barcode will be visible on the screen, which may be presented to a cashier at check out. Retailers will have to carry a special optical scanner to scan bar codes on smartphone screens.
Increasing Loyalty
As for a loyalty program, customers will have to sign into a loyalty account to receive rewards or promotions at checkpoints. The technology is capable of changing how customers shop in store every day and another innovative addition towards mobile commerce. Mobile commerce continues to grow into 2011 and sending coupons via text to smartphones seems like natural progression. CodeBroker will more than likely integrate location based features as they continue to improve its applications. In the future, you may receive various coupons sent via text to you instantly as you enter a vicinity with participating stores or receive exclusive offers for in-store walk-ins only.
Pay Attention
If you’re having a hard time keep track of sales and still love shopping in an actual store, CodeBroker has done you a great service. The new technology may even encourage individuals to get out and do on-site shopping for exclusive deals. Retailers looking to increase in-store foot traffic should look into CodeBroker.
Written by Daniel T.
