Coming very soon: a new social sharing platform that includes an analytics tool for conversion tracking.
AddShoppers.com allows retailers to customize a product page widget to track whichever sharing tools they prefer, from Facebook’s famous Like button, Twitter’s tweets, to Google’s +1, and even e-mails In addition to being able to track the frequency a product is shared and the sharing methods, AddShoppers.com also allows retailers to track the sales performance impact of product sharing. West notes that this new platform will allow e-commerce merchants to see which social media marketing tool is driving more revenue.
Moore’s article also explains how this process works. For example, if a shopper purchases a product on a site and clicks on the Tweet button to share with friends on Twitter, the URL to that product page will be automatically shortened to fit within Twitter’s 140-character limit using the URL shortener Shop.pe . West further notes that this URL shortener “will work better for online retailers” because Twitter users will recognize the Shop.pe link as a product of an e-commerce site. Meanwhile, a piece of code on the retailer’s checkout page will monitor the sales that originate from the AddShopper links so retailers know which social-sharing tool led to that sale. The social sharing platform also allows e-retailers to pinpoint the customer who shares most often and thus has the highest impact on sales. West adds that this could be a helpful tool to improve customer service programs for loyal clients.
E-commerce merchants who sign up for the beta testing phase before October 1 can experience the benefits of this new tool within one month. West’s own online company, 3Tailer.com, will implement the feature in a beta test in the coming weeks.
