Social media marketing is all the hype in today’s competitive world of e-commerce that is why Facebook and Twitter have become an essential and indispensable aspect of any online marketing campaign. However, do you really know your brand’s social standing? Is your social media marketing campaign really working for you? A new index by a company called PaidContent hopes to give e-marketers a better understanding of whether customer sentiment towards your brand is good or bad.
In a news report by Helen Leggatt for the BizReport, PaidContent used data gleaned by a social media measurement firm to gauge and assign a real-time score to blog posts and Tweets that mention top media and entertainment companies and brands. According to the article, the scores revealed whether the sentiment towards the brand is positive or negative with a zero score denoting all comments were negative and a score of 100 denoting all comments were positive. An added feature of the index allows interested parties to find out what people are saying about the entities by clicking on the brands and companies listed. The new index also includes a list of Twitter mentions and a selection of blogs which mention the brand.
To illustrate how the new index works, the article uses the example of Cablevision and the rise of its sentiment score.
Also in the article, PCWorld’s Robert Strohmeyer said in statement that “knowing what customers and non-customers think of your company and your products (and what they say about you online) is likely to be at least as valuable to your marketing effort as spewing an endless stream of slogans and broadcasting your latest deals.”
