Pay-per-click advertising is clearly one of the most inexpensive ways to advertise any business online. Proper PPC management involves cost-effective measures while making sure that PPC advertising is maximized to its full potential. With Paid Search Ads, businesses can immediately see the results of the PPC management they implement through measuring its success online. For a truly successful PPC management campaign, here are cost-effective settings marketers should take advantage of:
1. Make sure you are tracking the right thing by double-checking the conversion track settings in your PPC management campaign. Aside from it being already confusing, the settings in the conversion track should be updated, especially if the campaign implemented was started years ago.
2. For businesses that run globally – meaning the online advertising campaign is implemented in multiple countries, regions, and states, geographic settings should be adjust accordingly. Each country should have its own campaign or Ad group not only to eliminate excess spending but also because each region normally requires a different cost for a keyword so determining the specific keyword for each area will cut advertising expenses greatly.
3. Stay away from “Automatic matching” settings. PPC advertising works because only relevant keywords are bid on to appear on paid search results. Setting it to match automatically will cause you to bid on keywords not related to your PPC management campaign, adding expenses to your internet marketing budget that will not bring results.
4. While the “Optimize” function is helpful, it will not give you a stronger picture of what the best ads are to use. Create 4-16 ads in a group and test it by using the “Multiple Rotate” function. This way, you will have a clearer picture of what the stronger ads are so you know which ones are the most effective ones to use.
The details of your PPC management campaigns are crucial and by being mindful of the campaign settings you choose, pay-per-click advertising can be one of the most effective tools to use to advertise online.
