Internal linking is one of the best ways for visitors to stay longer in your website or blog. Additionally, readers will find your SEO content to be more helpful, which will ultimately help in your Google rankings. Encouraging repeat visits can be done because readers only need to be engaged so they will keep coming back to your site. Through the SEO content posted on your blog or website, you can showcase your writing prowess, industry know-how, and authority on the niche that you belong to. But how exactly is this done?
Kevin Gibbons of Search Engine Watch offers easy-to-do tips on how to keep visitors on your website.
1. Direct your readers to previous posts if you mention them in your most recent ones. This will help visitors navigate through your site easily as well. If you mention ideas that you’ve previously talked about, link to those posts. You can also put related posts on the sidebar of your blog so visitors can go these pages after.
2. A series of SEO contents is a great way to keep your readers hooked. For longer articles that may be difficult to read, you can divide them into two or more. Readers will find additional content to be more helpful which will essentially build up inbound links in the future.
3. Compile older posts that you think would be important to discuss again. You can choose to create a list of your most commented posts, most popular articles, or similar posts about a specific topic.
4. Introductions and summaries are a great way to catch a visitor’s attention. If they visit your site by accident and found your SEO content interesting, they may might to stay longer and read other entertaining posts.
5. Make sure to have a sidebar not only to display related posts but also to highlight different pages on your website. You can choose to feature different categories, most recent posts, or most commented articles.
Writing a blog is just the beginning. Attracting visitors and making them stay longer in your site is one of the most difficult challenges websites and writers have to face. Hopefully with these ideas, keeping visitors wouldn’t be as hard as it was before.
