1. Content sliders – As the name says, content sliders feature horizontal and vertical movements to which consumers can interact with. Roggio suggests ecommerce web designers incorporate content sliders into websites because of its “professional” look. Yes, they are simple to implement but its simplicity is what makes it a great addition to web design because ecommerce web designers can show off their technical prowess with an understated look that screams “professionalism” – a factor consumers will certainly appreciate when browsing through a website’s online store. Slideshows, or carousels, as content sliders are sometimes called, are also very functional, allowing a great deal of information to be displayed without taking too much on-page real estate.
2. Adobe Flash – Adobe Flash is a rich internet application that is predicted to be the future of ecommerce. Ecommerce web designers use Adobe Flash because of its ability to provide uncompromised viewing of applications, content, and videos on screens and browsers. Websites that incorporate Flash or Flex into their ecommerce sites can offer users a better experience while sites themselves can gain a competitive edge over their peers.
3. Big – What is big when it comes to web design? Everything, apparently, as Roggio considers ‘big’ to be a design trend. Ecommerce web designers should start using big fonts, logos, and images to capture a user’s attention. Make big impressions big time by making every element big on a webpage. Just don’t overdo it, of course.
