Cybertegic, along with the Asian Business Association of LA and WeWork, held an educational seminar on Local Search Marketing last June 28 at WeWork Pasadena, CA. It was designed to help local businesses grow revenue through advanced digital marketing through Google and Yelp to promote their brand and gain new customers locally.
And the seminar turned out to be a success, thanks to our attendees and partners.
Why is Local Search Marketing Important?
In the past two years, mobile search queries with “where to buy” and “near me” key phrases have grown by over 200%. And this trend has led Google to push local information to the top of search results. In fact, according to the big search engine company, “local search” has changed how consumers shop. People now expect search technology to not only provide information about what they need but also to find places where they can get it. This means that if you are a local business, you are more likely to compete within your area’s small pool of businesses.
Local Search Marketing has become vital for brick-and-mortar businesses looking to increase their visibility online and reach new audiences. A business can appear on top of search results through proper local SEO optimization, driving more online users to your website and foot traffic to your physical store.
Local SEO optimization includes properly optimizing your website, Google Business Profile (Google My Business) listing, and Yelp Business Page. And these were discussed in the seminar, specifically the following topics:
- How to generate more local customers using Google My Business.
- How to get more business locally using special tactics on Yelp.
- How to improve your website to attract more local customers.
Cybertegic – Your Local SEO Company in Pasadena
Get your “Local Search Marketing” started with the help of Cybertegic. We are one of the top digital marketing companies in Los Angeles, with over 20 years of experience in the industry. We are a Google Ads-Certified Partner and Yelp Partner Agency. Our team of experts can help you grow your online revenue and generate more leads within your local area.
For a free business consultation, call us at +1(626)810-3763 or contact us via this link.
