Visiting Facebook on a daily basis will mean nothing if you have no idea what to do once you log on to the social media networking site. Since you are trying to make a habit of carrying out social media marketing through Facebook, why not make every visit a productive one? There are certain habits that will bring positive results on your Facebook page, especially when done right. Aside from increasing leads, attracting highly-targeted prospects, and positioning you as an expert or guru, doing social media marketing on Facebook can create a community for fans and product users.
Amy Porterfield of Social Media Examiner offers 6 daily habits that you can practice to make every Facebook activity a fruitful one, which is basically trying to foster a positive atmosphere through engaging visitors and fans.
1. Make it a habit to solve problems. By becoming addicted to solving problems, you encourage fans to come to you each time they have a question. This helps put you in a position to become a leader in your niche. Offer insights and expertise on a regular basis, but of course, it is important to respond quickly to any inquiries your fan base may have.
2. Practice personal communication. Personal communication means talking to fans individually. This may come in the form of commenting on other people’s posts such as insights, vacation photos, or videos. By doing so, not only do you start building relationships but it shows your fans that you are personally interested in what they are talking about.
3. Track Facebook activity. Porterfield offers certain metrics that you can start tracking on a weekly basis. This includes the number of total and new fans, fan growth from previous week, number of unlikes, number of weekly actives, and active growth from previous week. This daily activity on the social media site keeps the momentum going and preserves the growing fan base.
4. Change whatever’s not working and move on. While some social media activities take time to build up, there may be some tactics that do not work and should be changed. If you notice that only a few fans take notice of your efforts, maybe it’s time to switch up to more effective methods.
5. Fresh content has and will always be the key. Regularly updating content on Facebook Pages is as essential as visiting the social media site on a daily basis. Do not just post any content related to your business but educating, entertaining, and empowering content. Fans should be able to get something out of what you post. Additionally, spread the word by disseminating it on your other social media sites such as Twitter, LinkedIn, YouTube, and your blog.
6. Spread the love, or rather the word. Social media networking sites operate on the power of sharing. Sharing content is essential, especially if you share content from major influencers of your niche. Everything from photos, videos, articles, and blog posts can be shared. Don’t forget to acknowledge fans who consistently share useful content too. It helps to make them feel appreciated.
