Are you in the process of creating content for your website or personal brand, but have no idea where to start? Then you are reading the right article. Because today, we made an easy guide that can help you start your online content marketing.
Here is a list of the dos and don’ts of creating content for your online marketing strategy as listed by the trusted digital marketing company in Los Angeles, Cybertegic:
DOs
- Write original and unique content. Think of content that your target audience will find useful and interesting. Make sure to avoid obvious writing templates.
- Use headlines wisely. If possible, put critical info in the first 55 to 70 characters, so it will be visible in search engine results.
- Use meaningful keywords in your headline. Put in a mix of keywords, phrases, and related synonyms as well.
- Place internal links that are related and relevant to your article. This can help improve the bounce rate on your website and further provide helpful content to your readers.
- Make the content readable. Break up your content into numbered lists, bullets, and sections. Format them into bold readers to help readers scan the content.
- Use social media to promote your content, especially social media channels such as Facebook and Twitter.
DON’Ts
- Don’t use jargon words in your articles. And instead, write conversationally to make it easier for your readers to understand your content.
- Don’t leave out subheads. Use them because it helps search engine bots to understand what your content is all about. It also helps with your article’s structured data.
- Never use duplicate URLs. Only use 1 to 3 relevant links to avoid confusion.
- Don’t bury your CTA link. Instead, place the important link in the first or second paragraph of your article.
- Avoid sending or publishing your content on competitive hours. This will only make it harder for users to find your content online.
- Don’t forget to add multimedia to your content. They can help attract and engage readers.
