When it comes to e-commerce, a key issue has always been information security. However, in an article for the BizReport by Kristina Knight, a study by security software company, Symantec, reveals that US customers are not hindered from online shopping by the security issues lurking online.
This report on the attitude of US customers on online security issues comes at the heel of a good year so far for e-commerce, mobile commerce and social commerce as well. According to reports from the National Retail Foundation, retail sales have been up for the twelfth straight month. However, no statistics have yet to be reported on online-only sales.
The Symantec report also revealed that while the majority of US online shoppers are “somewhat” concerned about online privacy, the ease of e-commerce or even online banking still outweighs this concerns which leads to customers not acting as safely online as they should.
